Universal Music x Spotify
MULTI-PORTFOLIO INVESTING

Q.AI is an AI-powered platform powered by A.I. with the goal of simplifying the investment experience through an exciting and intuitive experience. My role on this project was to improve the portfolio allocation flow.

A black and white image of a handrawn logo
Image of a Gray to white soft gradient

YEAR

2019-2020

ROLE

PRODUCT DESIGN LEAD

WORK

IMPROVED INVESTMENT ALLOCATION FLOW

ABOUT THE PROJECT

Q.AI is an AI-powered platform powered by A.I. with the goal of simplifying the investment experience through an exciting and intuitive experience. My role on this project was to improve the portfolio allocation flow.

CHALLENGES

The main challenges gravitated around understanding the API's potential and constraints within the UMG and Spotify partnership, ensuring the design solution provided a seamless, user-centric experience for Spotify playlist creators. This involved creating an exclusive platform that both empowered creators to easily discover and add UMG songs to their playlists and enabled them to track playlist performance effectively.

MY ROLE

EXPERIENCE PRINCIPLES

COGNITIVE RELATABLE

Offer a similar navigation and listening experience as Spotify

VISUALLY INSPIRING

Not just any app, and expression of exclusivity and edginess

DATA ORIENTED

Focused on A.I. and data driven insights and decision making

THE HAPPY PATH

EARLY PROTOTYPES

The product required a simple user flow, and a strong branding/UI styiling. The early low-fi prototypes were used to estabilish the user flow as the UI style came along the way. The challenge was to create an interaction that would be forward thinking both on UX and UI but also match the Spotify API requirements. This first prototyping steps were used to explore interactions and specially to create a brand atmosphere for the whole Stream Team product.

OPTIMIZING FOR MOBILE INTERACTION

Mobile responsiveness was vital to understand how the styling would render overall and how the user interaction would actually dictate the way the UI styling should behave on some specific screens.

SONG DISCOVERY

The Song Discovery creates A.I. made playlists based on the user’s data. The Playlisters only need to login with spotify and choose which playlist they want to discover songs to. When the Playlister is listening to the songs, they can score songs, write comments and add the songs to a specific position in their playlsit. That action helps the A.I. to generate better reccomendations and the user to track what they liked or not.

OPTIMIZE PLAYLIST

The playlist optimization is an A.I.-powered feature that helps Playlisters to improve based on data. Basic song data is shown on the playlist in order to the user to take action about it. The platform also reccomends songs that might add stream growth to the playlist. The challenge was to display in a simple yet meaningful way how the playlist grew and which additions made the most difference for the user's playlists.

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Universal Music x Spotify
MULTI-PORTFOLIO INVESTING

Q.AI is an AI-powered platform powered by A.I. with the goal of simplifying the investment experience through an exciting and intuitive experience. My role on this project was to improve the portfolio allocation flow.

A black and white image of a handrawn logo
Image of a Gray to white soft gradient

YEAR

2019-2020

ROLE

PRODUCT DESIGN LEAD

WORK

IMPROVED INVESTMENT ALLOCATION FLOW

ABOUT THE PROJECT

Q.AI is an AI-powered platform powered by A.I. with the goal of simplifying the investment experience through an exciting and intuitive experience. My role on this project was to improve the portfolio allocation flow.

CHALLENGES

The main challenges gravitated around understanding the API's potential and constraints within the UMG and Spotify partnership, ensuring the design solution provided a seamless, user-centric experience for Spotify playlist creators. This involved creating an exclusive platform that both empowered creators to easily discover and add UMG songs to their playlists and enabled them to track playlist performance effectively.

MY ROLE

EXPERIENCE PRINCIPLES

COGNITIVE RELATABLE

Offer a similar navigation and listening experience as Spotify

VISUALLY INSPIRING

Not just any app, and expression of exclusivity and edginess

DATA ORIENTED

Focused on A.I. and data driven insights and decision making

THE HAPPY PATH

EARLY PROTOTYPES

The product required a simple user flow, and a strong branding/UI styiling. The early low-fi prototypes were used to estabilish the user flow as the UI style came along the way. The challenge was to create an interaction that would be forward thinking both on UX and UI but also match the Spotify API requirements. This first prototyping steps were used to explore interactions and specially to create a brand atmosphere for the whole Stream Team product.

OPTIMIZING FOR MOBILE INTERACTION

Mobile responsiveness was vital to understand how the styling would render overall and how the user interaction would actually dictate the way the UI styling should behave on some specific screens.

SONG DISCOVERY

The Song Discovery creates A.I. made playlists based on the user’s data. The Playlisters only need to login with spotify and choose which playlist they want to discover songs to. When the Playlister is listening to the songs, they can score songs, write comments and add the songs to a specific position in their playlsit. That action helps the A.I. to generate better reccomendations and the user to track what they liked or not.

OPTIMIZE PLAYLIST

The playlist optimization is an A.I.-powered feature that helps Playlisters to improve based on data. Basic song data is shown on the playlist in order to the user to take action about it. The platform also reccomends songs that might add stream growth to the playlist. The challenge was to display in a simple yet meaningful way how the playlist grew and which additions made the most difference for the user's playlists.

Smooth Scroll
This will hide itself!
Universal Music x Spotify
MULTI-PORTFOLIO INVESTING

Q.AI is an AI-powered platform powered by A.I. with the goal of simplifying the investment experience through an exciting and intuitive experience. My role on this project was to improve the portfolio allocation flow.

A black and white image of a handrawn logo
Image of a Gray to white soft gradient

YEAR

2019-2020

ROLE

PRODUCT DESIGN LEAD

WORK

IMPROVED INVESTMENT ALLOCATION FLOW

ABOUT THE PROJECT

Q.AI is an AI-powered platform powered by A.I. with the goal of simplifying the investment experience through an exciting and intuitive experience. My role on this project was to improve the portfolio allocation flow.

CHALLENGES

The main challenges gravitated around understanding the API's potential and constraints within the UMG and Spotify partnership, ensuring the design solution provided a seamless, user-centric experience for Spotify playlist creators. This involved creating an exclusive platform that both empowered creators to easily discover and add UMG songs to their playlists and enabled them to track playlist performance effectively.

MY ROLE

EXPERIENCE PRINCIPLES

COGNITIVE RELATABLE

Offer a similar navigation and listening experience as Spotify

VISUALLY INSPIRING

Not just any app, and expression of exclusivity and edginess

DATA ORIENTED

Focused on A.I. and data driven insights and decision making

THE HAPPY PATH

EARLY PROTOTYPES

The product required a simple user flow, and a strong branding/UI styiling. The early low-fi prototypes were used to estabilish the user flow as the UI style came along the way. The challenge was to create an interaction that would be forward thinking both on UX and UI but also match the Spotify API requirements. This first prototyping steps were used to explore interactions and specially to create a brand atmosphere for the whole Stream Team product.

OPTIMIZING FOR MOBILE INTERACTION

Mobile responsiveness was vital to understand how the styling would render overall and how the user interaction would actually dictate the way the UI styling should behave on some specific screens.

SONG DISCOVERY

The Song Discovery creates A.I. made playlists based on the user’s data. The Playlisters only need to login with spotify and choose which playlist they want to discover songs to. When the Playlister is listening to the songs, they can score songs, write comments and add the songs to a specific position in their playlsit. That action helps the A.I. to generate better reccomendations and the user to track what they liked or not.

OPTIMIZE PLAYLIST

The playlist optimization is an A.I.-powered feature that helps Playlisters to improve based on data. Basic song data is shown on the playlist in order to the user to take action about it. The platform also reccomends songs that might add stream growth to the playlist. The challenge was to display in a simple yet meaningful way how the playlist grew and which additions made the most difference for the user's playlists.

Smooth Scroll
This will hide itself!